Trying before buying is always a good idea, especially when it’s something as permanent as a tattoo. This creative campaign by Dermagraphics.co.nz capitalizes on this concept to promote their service. Done by advertising agency Colenso BBDO, Auckland, the campaign placed stickers of tattoos on mirrors in changing rooms and rest rooms across the town. People could use these mirror tattoos to see how they would look like on their body. Pretty creative and cool.
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