There is nothing better than promoting awareness about serious issues with eye-candy. It’s like hitting two birds with one stone for me. PETA always does it with their ‘I’d rather go naked than wear fur’ campaigns, and now Greenpeace is getting in on the action as well.
Greenpeace are hoping to put an end to the savage whaling in Japan with this new creative ad campaign which lets you know that “Not all traditions deserve to be
preserved.” Illustrations of the bloody & barbaric whaling are tattooed (temporarily I am sure) on the bodies of some hunky hunks. The campaign was created for Greenpeace by advertising agency Leo Burnett, Hong Kong with photography by Lewis Ho & artistic illustration by Thomas Ho. (click below images for bigger size)
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