movereJean is a new underwear brand that is designed specifically for guys who wear jeans. According to them, they calculated the design in a way that will make your legs look longer, your hips look more chic, and you will feel more comfortable in your jeans. But enough about the technicalities and lets feast our eyes on their brand new Spring Summer 2009 ad campaign. It comes complete with a hunk that illustrates the art of taking your jeans off :)
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