According to a new article by the Daily Mail, underwear brand Jockey is reporting a 60 per cent increase in the sales of their colored underwear in the last six months. And out of all the colors they offer, the baby pink undies are selling the most! In fact, the baby pink underwear sales increased by 62 per cent in the last three months.
Ruth Stevens, brand manager at Jockey Underwear, explains: 'Men may feel out of control during the recession so they make small choices which may lighten their mood and one of these is evidently choosing brighter underwear.'
Would you go for the pink underwear to combat the recession blues???
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