Two thumbs up from me to these new Jimmy Hood ads from New Zealand. See, Jimmy Hood sells t-shirts, hoodies, and scarves. Accordingly, they figured, why let the models wear pants from another brand? So they went with no pants, just like Lady GaGa.
The ads were photographed by Troy Goodall with retouching by Kevin Hyde for ad agency Colenso BBDO, Auckland. And as you can see in the closeup below, the models really went without underwear either. Cycling must be tough when you are freeballing!
+ more cheeky ads