Safe sex advertising doesn’t always have to be about doom and gloom. French magazine Têtu, in collaboration with advertising agency FullSIX, uses the playful concept of ‘bragging about your conquests’ in these new ads. Above we have young Kevin, ecstatic about using his first condom. And below we have Odette, the grannie who’s had the pleasure of 13,874 encounters with a condom!
The stud of the campaign, however, is Louis, with a whopping total of 14,123. Now, how many condoms have you used?
