‘Demand action until you’re blue in the face’ is the slogan of a new campaign by Oxfam calling for action on climate change. Oxfam explains, “By agreeing to have your face painted blue – following the lead of Fatboy Slim, Jarvis, Little Boots and VV Brown – you can join the growing global movement of people determined to take action on climate change.”
The awesome Rankin did the photography of the blue paint jobs with the below film set to premier on the big screen at Glastonbury. If you happen to go to the Glastonbury festival, you can get your blue paint job at the Oxfam tent. A snapshot of your blue face will be used in a massive petition to tell world leaders who are meeting in Copenhagen in December to negotiate a new global climate deal that it’s time for action.
The campaign reminds me of the recent Nike V For Victory ads where athletes got smurfed as well.