I love this cheeky safe sex ad campaign by Lafa (The Stockholm County Aids Prevention Program). Lafa distributed 100,000 free condoms in Stockholm with each condom having a unique number (from no.1 to 100,000). There is an accompanying blog where people can share the story of how they used that condom. The campaign also used cheeky ads which showed how the condoms can be used (a new husband having sex with his best man at the wedding, above, and the waiter screwing the man’s wife at a hotel, below)
