This is a clever commercial from German TV Beate Uhse that promotes their child lock parental control feature by showing you that when it comes to the naughty things, “You’ll See It, Your Kids Won’t.” The commercial is directed by Martin Hess and Ole Peters for Kempertrautmann, Hamburg.
This is not the first time that Beate Uhse uses this technique. Last year, a similar commercial won the Gold award at the 2008 New York Festivals Advertising Awards and also won an award at The Cresta Awards 2008. See that one below.
And if you like this trend of depective & fake naughty, check out this special episode of Trend Hunter TV.
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