Everyone is using nudevertsing these days, and Swedish TV6 channel decided to also use it to promote a game show whose “I'd do anything for money” idea involves making contestants do humiliating and painful tasks in order to win money. So they sent naked guys to ad agencies to let them know about the concept of the show. I am sure this marketing approach grabbed the attention of the secretaries in those offices.
The idea of this campaign was provided by ad agency Le Bureau (Stockholm, Sweden) with art directors / copywriters Jonas Wittenmark & Tobias Carlson.